Hoot holidays came up with a promotion to target young families to book a Fijian package
where their kids get to fly free to Fiji.
where their kids get to fly free to Fiji.
A short video that I created with a simple straightforward approach to appeal to families with young kids.
The idea to go illustrative with bright colours was to create a distinct break away from the competition
which tends to use real life images of happy families.
The idea to go illustrative with bright colours was to create a distinct break away from the competition
which tends to use real life images of happy families.
The Illustrations were done in Adobe Illustrator and then transferred to Adobe After Effects for the animation. This was created for for social media channels such as Facebook and Instagram and as paid ads, while the same illustration was used for the web banner and the emailer.
A closeup of the character animation
