The Rugby Sevens is a sporting favourite in Australia both at amateur and professional levels.
For the first time, it found its way into the Commonwealth Games in 1998 and
was contested in the Summer Olympics in 2016.
For the first time, it found its way into the Commonwealth Games in 1998 and
was contested in the Summer Olympics in 2016.
Hoot Holidays enjoys a long term service partnership with HSBC, a leading bank in the international
and Australian banking sector. Together with HSBC, Hoot Holidays takes pride in sponsoring the
Rugby matches which are one of the biggest sporting interests of Australians.
and Australian banking sector. Together with HSBC, Hoot Holidays takes pride in sponsoring the
Rugby matches which are one of the biggest sporting interests of Australians.
Retouch process
To transfer the vitality and vivacity of the game from the stadium to the ad, I sourced stock images which effectively characterized the energy of the game. On these stock images I superimposed the Australian uniform colours to make the ad relatable to the die-hard Oz Rugby fan.
Stock images used
